Real-time intelligence for FMCG manufacturers across South Africa. See your products at every point of sale, track RSPs, reward your best merchants, and grow.
BrandEdge connects to PocketPay Transact and turns raw POS and marketplace data into brand intelligence you can act on — today.
Sync directly from PocketPay Transact — POS terminals and marketplace orders — into a single intelligence view. No manual uploads, no stale spreadsheets.
Each brand company sees only their assigned brands. Role-based access with full audit logging keeps your data safe and every action accountable.
Flat CSV data store — deploys in minutes on any cPanel shared host. No database server, no DevOps overhead. Upload, install, and sync.
Fourteen integrated views covering every angle of your brand's performance — from individual merchant transactions to national geography.
Brand-level revenue, units, and RSP variance. Filter by date, manufacturer, brand, and category.
Interactive map of all merchants colour-coded by value. Province filter, merchant sidepanel, 30-day snapshot view.
Per-merchant drill-down: lifetime value, opportunity score, product mix, transaction history, and geo location.
Set recommended selling prices per product. Identify RSP gaps. Bulk-upload updates via CSV with full audit trail.
Machine-scored opportunity index per merchant. Tier badges (Platinum / Gold / Silver / Bronze) surface your highest-growth targets first.
Drill into your distribution channel: supplier-level KPIs, merchant reach, product throughput, and transaction history.
Six built-in report types: brand sales, geo sales, merchant sales, non-buyers, opportunities, product sales — all CSV exportable.
Full and incremental sync every 6 hours. Conflict detection, lock guards, audit logs, and a manual trigger from the dashboard.
Create funded reward campaigns that automatically credit merchants when they buy your brands through PocketPay. No manual vouchers — just measurable trade investment.
BrandEdge is designed to get you from zero to live brand intelligence in one afternoon. No technical team required.
Enter your Transact URL and API key in Settings. BrandEdge authenticates and is ready to sync in seconds.
Click Run Full Sync. Products, merchants, and sales data populate in minutes. Subsequent syncs are incremental — only new and changed records are pulled.
Set RSPs, score opportunities, launch TradeReward campaigns, and explore your merchant map. Make decisions based on real sales — not guesses.
Request a live demo and we'll walk you through BrandEdge on your own data. No commitment required.
Or email us at hello@brandedge.co.za